The triple bottom line (a term first coined by sustainability thought leader John Elkington) is a business model that consists of not just healthy profits, but high business integrity and environmental sensitivity – resulting in both successful business strategy and moral business practice.

Juggling the commercial and moral imperatives of People, the Planet and Profits needs time and thought to get right. It does however provide the company with the best platform for future responsible business development and all the associated benefits.

Interestingly in John Elkington’s most recent book Green Swans, he speaks of his dismay at how this model us being used (or mis-used) by companies today. For more of his latest views on this here is a one page summary of the book.

Start by developing individual statements of intent covering the triple bottom line: People, Planet and Profit.