Certified B Corp
Having followed the movement closely, and having met some pretty cool people involved, we decided to go for it – and I’m proud to say we are [...]
How to B a Better Business
It was pleasure being involved in this Flock event ..,. "Sarah Duncan, our moderator for How to B a Better Business, brought the importance of the planet [...]
Greenwashing
A short piece from me (for the Norwegian British Chamber of Commerce) on Greenwashing. Aimed not so much at the calculated misleaders (of which of course there [...]
CHALLENGE THE BRIEF
It is natural for people to have an over-inflated view of their brands, products or services, but some professional cross-examination of claims and statements can flush out [...]
SUSTAINABLE MARKETING – HOW TO DRIVE PROFITS WITH PURPOSE
Sustainable Marketing - Carvill, Butler & Evan The one sentence summary: In the modern age of authenticity, organisations ignore sustainability at their own peril. WHAT THE BOOK [...]
SUSTAINABILITY – IS IT TIME FOR MARKETING TO GROW A CONSCIENCE
Here's me talking recently on 'Sustainability: Is it time for marketing to grow a conscience' - Chartered Institute of Marketing, Express Webinar. [...]
GOING UNDER THE ETHICAL SPOTLIGHT (2021 updated book content)
This ethical business questionnaire is designed primarily for SMEs who are struggling to adopt a more ethical and sustainable approach to business. It takes between 5 and 10 [...]
SERVING SOCIETY AND PRESERVING THE PLANET (2021 updated book content)
Financial reporting has internationally recognized frameworks. Non-financial reporting is less established and therefore less clearly and consistently measured. So as we await more internationally recognised standards for [...]
PEOPLE, PLANET, PROFITS (2021 updated book content)
The Triple Bottom Line = People, Planet and Profit. This is a term first coined by sustainability thought leader John Elkington. It describes a business model that [...]
WHAT’S YOUR MORAL PURPOSE? (2021 updated book content)
There is much talk about purpose in business these days, but what does it mean? In short, your moral purpose should be greater than the products you [...]
SUPPLY CHAIN RESILIENCE
Nice to get a mention in today’s Raconteur supplement in The Times (https://lnkd.in/gcK993u). I’m pointing out that to reach ‘lighter green’ consumers, ethical brands still need to [...]
50 WAYS TO HELP THE PLANET
50 Ways to Help the Planet – Sian Berry The one sentence summary: Easy ways to live a more sustainable life. WHAT THE BOOK SAYS The book [...]
DOING THE RIGHT THING
THE CHARTERED INSTITUTE OF MARKETING - CATALYST MAGAZINE 2020 Before the freight train called coronavirus hit us, a lot of the talk in the boardroom was around [...]
SERVING SOCIETY + PRESERVING THE PLANET
I was interested to read that John Elkington (dubbed the ‘godfather of sustainability'), in his new book Green Swans, essentially retracted his original concept of the Triple Bottom [...]
#GREENWASHING – murder or manslaughter?
Ok, so I might have overshot on the analogy front – but bear with me. Most people will now be aware of the term (and the practice) [...]