PROTECTING PEOPLE, THE PLANET AND PROFITS
It’s unrealistic to think a company can become fully sustainable and ethical overnight, but all organisations can begin moving in the right direction.
This blog is designed to guide you along the path to becoming a better business – for you, your people, and the world we live in.
If you are a business owner or leader, this blog will provide you with tools to start making a difference.
If you work for an organisation that needs change, this blog should give you some ammunition to lobby the decision makers and present a robust case for adopting a more ethical and sustainable approach to the business.
It features content from The Ethical Business Book, which is out October 2019.
And if you need help getting started, contact me to book an Ethical Business Workshop.
10 WAYS TO BECOME A BETTER BUSINESS
The book contains 50 ways to protect people, the planet and profits. I will be posting many of these exercises and ideas over the coming months, plus other items that catch my eye.
For starters, here are 10 areas I would encourage everyone to look at sooner rather than later:
- Consider your company’s moral purpose: where can your business have the greatest positive impact on society and the environment?
- Understand the principles of the triple bottom line: how can your business model protect people, the planet and profits?
- Embrace diversity: the best businesses benefit from a dynamic and diverse mix of people.
- Establish green teams or groups of social intrapreneurs: drive ethical change throughout the business.
- Identify your conscious consumers: find out what they really care about and feed their passions.
- Work out how you can pay it forward: who in the world would most benefit if they had access to your product or service, but cannot afford it?
- Measure your corporate carbon footprint: now work out how to reduce and reverse it.
- Reduce, reuse, recycle: manage waste in the most environmentally helpful way you can.
- Stop greenwashing: false or embellished marketing claims will be exposed.
- Accept that this is a never ending project: keep monitoring, measuring, learning and improving.