PROTECTING PEOPLE, THE PLANET AND PROFITS
It’s unrealistic to think a company can become fully sustainable and ethical overnight, but all organisations can begin moving in the right direction.
The Ethical Business Book is designed to guide you along the path to becoming a better business – for you, your people, and the world we live in.
If you are a business owner or leader, it will provide you with tools to start making a difference.
If you work for an organisation that needs change, this should give you some ammunition to lobby the decision makers and present a robust case for adopting a more ethical and sustainable approach to the business.
Content and exercises from the book are included here. Plus one page summaries from a number of books on the subject (many of whom are referenced in The Ethical Business Book).
And if you need help getting started, contact me to book a bespoke company Ethical Business Workshop.
FREE TWO-HOUR WORKSHOP WEBINARS
I am currently running a limited number of FREE mini two-hour workshop webinars online. You can book places here via Eventbrite or just email me directly.
Before the freight train called coronavirus hit us, there was a lot of business talk around sustainability. As we come out the other side of Covid-19, what will we have learned and does it augur well for better and more ethical business practices in the future?
The pandemic has taught us that we are not as in charge as we thought we were. It has been a salient reminder that we are all ultimately susceptible to things outside of our control. This is essentially the same message that has been building momentum regarding climate change and the urgent need for a more sustainable and ethical approach to life on earth.
But for many, the environmental crisis was viewed as simply too far off to warrant the kind of radical intervention and drastic behaviour change we have seen with coronavirus. But maybe now is the time to draw the two things together and properly review the business world we want to see in the future.
This two-hour webinar sets the scene and introduces a range of ideas and exercises from The Ethical Business Book to help businesses get started on a more ethical business journey – for society and the planet.
CORPORATE AWARENESS + CONTEXT
- The bigger picture – Sustainable Development Goals (SDGs)
- The Triple Bottom Line
- The point of Purpose
- Changing for Good
- There is no Planet B
- Understanding carbon footprints
- Reduce, Reuse, Recycle
- Switching to a circular business model
- Greening your supply chain
MARKETING WITH INTREGRITY
- Is conscious (or conflicted) consumerism killing your business?
- Greenwashing doesn’t wash
- Challenge like a customer
- Time to pay it forward
- BOGOF reinvented – Buy One, GIVE One Free
- The new rules of authentic marketing
10 WAYS TO BECOME A BETTER BUSINESS
The book contains 50 ways to protect people, the planet and profits. I will be posting many of these exercises and ideas over the coming months, plus other items that catch my eye.
For starters, here are 10 areas I would encourage everyone to look at sooner rather than later:
- First, ask yourself: does your business do more good to society and the planet, than it does harm? Do you take more than you put back?
- Now consider what your company’s moral purpose is or could be: where can your business have the greatest positive impact on society and the environment?
- Identify your conscious consumers: find out what they really care about and how you can feed their passions.
- Review the principles of the triple bottom line: how can your business model protect people, the planet and profits?
- Measure your corporate carbon footprint: and work out how to reduce and reverse it.
- Reduce, reuse, recycle: manage waste in the most environmentally helpful way you can.
- Establish green teams or groups of social intrapreneurs: drive ethical change throughout the business.
- Embrace diversity: the best businesses benefit from a dynamic and diverse mix of people.
- Work out how you can pay it forward: who in the world would most benefit if they had access to your product or service, but cannot afford it?
- Never greenwash: false or embellished marketing claims will be exposed.