PROTECTING PEOPLE, THE PLANET AND PROFITS
It’s unrealistic to think a company can become fully sustainable and ethical overnight, but all organisations can begin moving in the right direction.
The Ethical Business Book is designed to guide you along the path to becoming a better business – for you, your people, and the world we live in.
If you are a business owner or leader, it will provide you with tools to start making a difference.
If you work for an organisation that needs change, this should give you some ammunition to lobby the decision makers and present a robust case for adopting a more ethical and sustainable approach to the business.
Content and exercises from the book are included here. Plus one page summaries from a number of books on the subject (many of whom are referenced in The Ethical Business Book).
And if you need help getting started, contact me to book an Ethical Business Workshop.
10 WAYS TO BECOME A BETTER BUSINESS
The book contains 50 ways to protect people, the planet and profits. I will be posting many of these exercises and ideas over the coming months, plus other items that catch my eye.
For starters, here are 10 areas I would encourage everyone to look at sooner rather than later:
- First, ask yourself: does your business do more good to society and the planet, than it does harm? Do you take more than you put back?
- Now consider what your company’s moral purpose is or could be: where can your business have the greatest positive impact on society and the environment?
- Identify your conscious consumers: find out what they really care about and how you can feed their passions.
- Review the principles of the triple bottom line: how can your business model protect people, the planet and profits?
- Measure your corporate carbon footprint: and work out how to reduce and reverse it.
- Reduce, reuse, recycle: manage waste in the most environmentally helpful way you can.
- Establish green teams or groups of social intrapreneurs: drive ethical change throughout the business.
- Embrace diversity: the best businesses benefit from a dynamic and diverse mix of people.
- Work out how you can pay it forward: who in the world would most benefit if they had access to your product or service, but cannot afford it?
- Never greenwash: false or embellished marketing claims will be exposed.