It is natural for people to have an over-inflated view of their brands, products or services, but some professional cross-examination of claims and statements can flush out the dubious, the doubtful, and the delusional.
Here’s a framework that can help anyone interrogate a claim. It encourages looking at it from a legal and a moral perspective, and:
• checking the facts,
• clarifying the details,
• challenging like a customer, and
• changing where necessary.
