Helping you navigate your way through the world of business ethics and sustainability. Including:

• Getting started on the road to business sustainability/ESG
• Building a compelling commercial case for sustainability/ESG
• Redefining business success – the triple bottom line
• Understanding your environmental footprint
• Adopting a circular business model
• Greening your supply chain
• Creating a conscious company culture
• Putting your money where your mouth is (accreditation)

Specific advice/consultancy on marketing with greater integrity. Including:

• Appealing to the rising numbers of conscious consumers
• Feeding customers’ ethical passions
• Articulating purpose
• Avoiding greenwashing / Green Claims Code
• Creating authentic and engaging marketing campaigns
• Challenging briefs and professionally cross examining marketing claims
• Educating on responsible product use
• Creating compelling ‘pay it forward’ strategies
• Turning marketing supervillains into superheroes