Greenwashing
A short piece from me (for the Norwegian British Chamber of Commerce) on Greenwashing. Aimed not so much at the calculated misleaders (of which of course there [...]
CHALLENGE THE BRIEF
It is natural for people to have an over-inflated view of their brands, products or services, but some professional cross-examination of claims and statements can flush out [...]
SUSTAINABLE MARKETING – HOW TO DRIVE PROFITS WITH PURPOSE
Sustainable Marketing - Carvill, Butler & Evan The one sentence summary: In the modern age of authenticity, organisations ignore sustainability at their own peril. WHAT THE BOOK [...]
SUSTAINABILITY – IS IT TIME FOR MARKETING TO GROW A CONSCIENCE
Here's me talking recently on 'Sustainability: Is it time for marketing to grow a conscience' - Chartered Institute of Marketing, Express Webinar. [...]
DOING THE RIGHT THING
THE CHARTERED INSTITUTE OF MARKETING - CATALYST MAGAZINE 2020 Before the freight train called coronavirus hit us, a lot of the talk in the boardroom was around [...]
#GREENWASHING – murder or manslaughter?
Ok, so I might have overshot on the analogy front – but bear with me. Most people will now be aware of the term (and the practice) [...]
THE 5 RULES OF ETHICAL MARKETING
Article from Dialogue Magazine - April 2020 ....
COMPROMISED CONSUMERS: building resentment, one purchase at a time
I’ve been talking a lot over the past year about the rise in conscious consumerism and how this is prompting growing debate in the boardroom. But the [...]
MARKETERS….. Supervillains or Superheroes for Sustainability and Ethical Business?
If you look back over the years, there’s little doubt that blame can be firmly placed at the door of marketing for its contribution to unhealthy lifestyles, [...]
A cautionary tale of Business Sustainability in 2020
PART ONE: A TALE OF TWO COMPANIES Our story starts at the end of 2019, with equal levels of ethical enthusiasm in two, near identical, boardrooms. The [...]
Too Little, Too Triumphant, Too Late?
It’s not just greenwashing you have to watch out for. Many companies come unstuck in their marketing when they fail to understand the bigger picture. This usually [...]
Pay it forward
We are only as good as the good we do. If a company really wants to put their money where their mouth is, then considering their NON-PAYING [...]
Greenwashing won’t wash
Whitewash (verb): to make something bad seem acceptable by hiding the truth. Greenwash (verb): to make people believe that your company is doing more to protect the [...]