Nice to get a mention in today’s Raconteur supplement in The Times (https://lnkd.in/gcK993u). I’m pointing out that to reach ‘lighter green’ consumers, ethical brands still need to be mindful of the importance of the traditional marketing factors of quality, price and convenience. They need to make it an easy switch for customers.
And, as customers, we now have many resources such as Labour Behind the Label (https://lnkd.in/gTU78_t) and Ethical Consumer (www.ethicalconsumer.org) to help us stay informed.
