Certified B Corp
Having followed the movement closely, and having met some pretty cool people involved, we decided to go for it – and I’m proud to say we are [...]
How to B a Better Business
It was pleasure being involved in this Flock event ..,. "Sarah Duncan, our moderator for How to B a Better Business, brought the importance of the planet [...]
NET POSITIVE
Net Positive - Polman & Winston The one sentence summary: Courageous companies thrive by giving more than they take. WHAT THE BOOK SAYS Runaway climate change and [...]
A SIMPLE GUIDE TO THE CIRCULAR ECONOMY (2021 updated book content)
The circular economy model is inspired by natural living systems, and promotes the fact that there is 'no such thing as waste in nature'. Unlike the [...]
GOING UNDER THE ETHICAL SPOTLIGHT (2021 updated book content)
This ethical business questionnaire is designed primarily for SMEs who are struggling to adopt a more ethical and sustainable approach to business. It takes between 5 and 10 [...]
PEOPLE, PLANET, PROFITS (2021 updated book content)
The Triple Bottom Line = People, Planet and Profit. This is a term first coined by sustainability thought leader John Elkington. It describes a business model that [...]
SERVING SOCIETY + PRESERVING THE PLANET
I was interested to read that John Elkington (dubbed the ‘godfather of sustainability'), in his new book Green Swans, essentially retracted his original concept of the Triple Bottom [...]
#GREENWASHING – murder or manslaughter?
Ok, so I might have overshot on the analogy front – but bear with me. Most people will now be aware of the term (and the practice) [...]
It’s all about the Triple Bottom Line
The triple bottom line (a term first coined by sustainability thought leader John Elkington) is a business model that consists of not just healthy profits, but high [...]
What’s your moral purpose?
At the heart of establishing a wider moral purpose for your business, is the recognition that doing good and making money are not incompatible. Your purpose resides [...]